When One Christmas Tree Just Isn’t Enough
Gone are the days when consumers were content with celebrating the holidays with just one Christmas tree as their festive focal point. Increasingly, consumers are choosing to purchase multiple Christmas trees, both real and artificial, to decorate more than one room in their home as well as their outdoor spaces.
According to the American Christmas Tree Association (ACTA), the trend this season will find consumers choosing different sizes, shapes and colors of Christmas trees, both traditional and non-traditional, as more than a place to put the Christmas gifts. “We’re finding that the many Christmas tree options available to consumers today are being utilized more and more as holiday decorative accents, such as wreaths, swags and garlands,” said Jami Warner, Executive Director of the American Christmas Tree Association.
"The two-plus tree household is evidence that the family Christmas tree has evolved into a design feature, both indoor and out, rather than the main traditional decoration during the holiday season," said Warner.
"Because Christmas trees are available in so many different styles that can fit into any space and any budget, there’s really no obstacle to buying a different Christmas tree for every room in the house, as well as the front and back yards," said Warner.
Leading retailers have reported their customers are tending to buy more than one tree, with their research suggesting that the second, smaller one is being bought for children's bedrooms, giving parents and their children an opportunity to express themselves during the holidays with their own style.
“Last season we also saw an increase in the number of consumers who bought one kind of Christmas tree for use in their home, and a second tree that made it easier to transport and use at their holiday destination,” Warner added.
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