One-Third of Californians Surveyed Say Drought Will Impact Their Choice of Christmas Tree

    November 4, 2015….The severe drought conditions and restrictions on water usage in California are being felt in every aspect of daily life, including the way Californians will celebrate Christmas this season, according to a survey conducted by Nielsen on behalf of the American Christmas Tree Association (ACTA).

    Thirty percent of the survey respondents said the drought will definitely impact their choice of Christmas tree this season. Of those, nine percent said they would display no Christmas tree. Four percent said they would reduce the number of real trees but would still have one real tree. Eighteen percent of respondents said they would start displaying an artificial Christmas tree and would not display a real tree due to the drought.

    “Clearly, the drought is changing the holiday behaviors of many in California,” said Jami Warner, Executive Director of ACTA. “While we believe there will be a sufficient supply of real trees available this season, they do require at least a gallon of water per day to keep from drying out and becoming a fire hazard,” she said. “With harsh watering restrictions being mandated across the state, a gallon of water per day becomes significant, especially since Christmas trees are typically displayed for 36 days between Thanksgiving and New Year’s Day,” Warner added. read more»

Other Stories

    Choosing an Artificial or Real Christmas Tree? -- Either Way, Both are Green

    The first ISO-compliant third-party peer reviewed Life Cycle Analysis (LCA) comparing the most common artificial Christmas tree sold in the United States to the most common real Christmas tree sold in the United States, found that the choice of either tree has a negligible impact on the environment. However, the study’s findings show that length of ownership, disposal method and “tree miles” can make a difference on which tree is environmentally preferable...read more»

    2011 Christmas Tree Purchases By the Numbers

    According to new data from Nielsen Research, approximately 21.6 million real trees and 12.9 million artificial trees will be purchased by U.S. households this Christmas season. Nielsen surveyed nearly 30,000 U.S. households on behalf of the American Christmas Tree Association (ACTA), also found that the average cost of a real tree was $46 and the average cost of an artificial tree was $78...read more»




    Bet You Can’t Just Buy One...Christmas Tree

    Gone are the days when consumers were content with celebrating the holidays with just one Christmas tree as their festive focal point. Increasingly, consumers are choosing to purchase multiple Christmas trees, both real and artificial, to decorate more than one room in their home as well as their outdoor spaces...read more»

    Stretching Your Budget This Christmas

    With costs rising, wages falling, and unprecedented economic uncertainty, consumers must be nimble and look at many different ways to make their holiday dollars go further. One option for consumers who have always purchased a real Christmas tree may be to take at look at...read more»

    Choosing Your Tree

    Do you know how to choose
    the best Christmas tree? Read
    our handy buyer's guide for tips to find your perfect tree!
    read more»

    Fire Safety

    Don't let fire destroy your family's holidays. Learn more about safety and your Christmas tree from fire safety experts.
    read more»

    Holiday Allergies

    Allergic to your Christmas tree? The holidays should bring you more than watery eyes and a stuffy nose.
    read more»

    Happy Birthday Christmas Tree

    Celebrate the 500th birthday of the first decorated Christmas tree.
    read more»