The Vote Is In—78 percent of U.S. Households Will Display Christmas Trees This Season: No Recount Necessary, Says American Christmas Tree Association

The Vote Is In—78 percent of U.S. Households Will Display Christmas Trees This Season: No Recount Necessary, Says American Christmas Tree Association

December 5, 2016, Los Angeles, CA….Nearly 100 million households across the U.S. will display a Christmas tree, according to the sixth annual Christmas tree survey from the American Christmas Tree Association (ACTA), conducted by Nielsen.

Of those Christmas trees displayed, 81 percent will be artificial Christmas trees and 19 percent will be real trees.

The ACTA survey also indicated that the number of years consumers will reuse their artificial trees has increased.

“No matter what kind of tree families choose to display, be it artificial or real, or more than one, we are delighted to see that, once again, the numbers don’t lie—Christmas trees endure as the centerpiece of the holiday celebrations in the United States,” said Jami Warner, Executive Director of ACTA.

“With so many choices of Christmas trees available, we recommend that consumers focus on selecting the trees that represent their unique style and their family’s holiday traditions, be that classic or fun and funky, “ she added. “Holiday traditions can and do include both real and artificial Christmas trees, as reflected in the Nielsen data. We truly believe there is the perfect tree out there for everyone who chooses to celebrate the Christmas with a Christmas tree,” Warner said.

Methodology: American Christmas Tree Association insights are based on data collected by Nielsen through an English Language PanelViews Survey sent to a representative subset of U.S. households in the Homescan Panel; results are projected to represent total U.S. households. The survey was fielded in November 2016.

 

About ACTA: The American Christmas Tree Association is a non-profit organization dedicated to providing consumers with factual information about Christmas trees and the Christmas tree industry. For more information, please visit. http://www.christmastreeassociation.org.