95 million U.S. Households Love Their Christmas Trees
76 percent of US Households Will Display a Christmas Tree This Season, Shows American Christmas Tree Association’s Seventh Annual Survey
December 7, 2017, Los Angeles, CA…. Nearly 95 million U.S. households will display a Christmas tree this season, according to the seventh annual Christmas tree survey from the American Christmas Tree Association (ACTA) conducted by Nielsen.
Eighty-one percent of those Christmas trees displayed will be artificial and 19 percent will be real trees.
“Although there have been many reports of Christmas tree shortages across the country, the good news is that our seventh annual Christmas tree survey indicates that this has not stopped families from celebrating Christmas with their favorite tree,” said Jami Warner, Executive Director of ACTA.
“Once again, we are delighted families across the country continue to embrace the Christmas tree as the centerpiece of the holiday celebration,” Warner said. “It doesn’t matter what kind of tree, real or artificial. There is no wrong choice when it comes to choosing a Christmas tree, no debate,” she added.
“Family traditions can be forged and memories can be made with any kind of Christmas tree,” Warner said. Traditional, green, blue, white, striped, classic or funky, pencil thin, three-sided, eight-foot, mini, or Charlie Brown, whatever works for you and your family is the type of tree, or trees, you should choose,” she added.
“ACTA is privileged to represent an industry that brings so much joy to families around the world,” Warner said.
Methodology: American Christmas Tree Association insights are based on data collected by Nielsen through an English Language PanelViews Survey sent to a representative subset of U.S. households in the Homescan Panel; results are projected to represent total U.S. households. The survey was fielded in November 2017.
About ACTA: The American Christmas Tree Association (ACTA) is a non-profit organization whose mission is to help families create holiday memories and establish new traditions by choosing the perfect Christmas tree. Visit us online: www.christmastreeassociation.org